The Product Information Management (PIM) team is responsible for developing and maintaining the PIM system used by sales representatives within Hedin Mobility Group AB.

Hedin Polaris enables sales representatives to effectively manage all information on their vehicles for online advertisements on all connected websites.

This user-friendly application offers a structured and streamlined workflow, greatly reducing the time required to publish an advertisement and enhancing the overall productivity of the sales team.

With personalized input from every salesperson using a solid framework and portal. AI technologies are a prime candidate for this track as we can provide a lot of generic good data but keep the personal touch intact.

We continue to invest in this key area and work closely with the business to ensure relevant and fresh products.